Unpopular opinion: Personal branding for jobs seems like extra work with little payoff
I've been trying to follow the advice to build a strong personal brand online, especially on LinkedIn. It means I post about my work, share articles, and comment on stuff to look engaged. But after months of this, I haven't gotten any job leads from it. My friends who landed new roles say it was through old coworkers or direct applications. I spend hours each week on this, and it just feels like I'm putting on a show. I'm starting to think it's more about looking busy than actually helping your career. Maybe I'm missing something, but it doesn't add up for me. How do you all handle this without getting burned out? Is it really worth the effort?