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1mo ago
inCan we talk about the $150 deposit I got back after shipping my car from Phoenix to Seattle?
Man, I always figured brokers were legit but hearing this totally changed my view.
1mo ago
inMy prompt jar finally hit 100 slips and I'm weirdly proud of it
100 slips in a jar is the kind of thing that looks pointless to everyone else but means you actually showed up for yourself. The part about the best stories coming from slips you almost threw away is the real gold here, because that tells me the throwaway ideas were the ones your brain hadn't overthought yet. Once you sit with an idea too long it gets polished and safe, but the weird 2am scraps still have teeth. I bet if you went back through all 100 right now, the ones that scare you a little would be the ones worth writing. That jar isn't just a stash, it's a record of which ideas you trusted too late. Maybe start pulling two slips a week instead of one and see if the ratio of good to bad shifts.
1mo ago
inHit 1,200 demo requests in a quarter from our new CISO ebook and now I can't tell if gating it was smart or dumb
Read a breakdown from a B2B marketing blog a while back that said the real number to watch with gated stuff is how many of those leads actually fit your buyer, not the raw count. 9% booking a call is the number that matters here, not the 1,200. If those were mostly students or randos who just wanted a free PDF, then you built a big list that your sales team will waste time on. That ebook is also old news now, so anyone who grabbed it in January already moved on. Maybe try ungating it and see if the webinar signups or direct demo requests go up, that would tell you way more than the download count ever will. A big form fill number can just mean people wanted the freebie.