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That week I tested 3 different email schedulers back to back | Digital Marketing Tools - Babble Community

That week I tested 3 different email schedulers back to back

Last month I had a client who wanted to send 5 campaigns in 7 days for a product launch. I tried Mailchimp on Monday, Constant Contact on Wednesday, and ConvertKit on Friday, and ConvertKit's automation rules saved me about 4 hours of manual work. Has anyone else seen big time differences between platforms on tight deadlines?

3 comments

3 Comments

sarah_patel253mo ago

Three years ago I was scheduled 12 blog posts for a client and I accidentally set half of them to go out at 3am instead of 3pm because of a timezone mixup in Mailchimp. People were getting notifications for my client's "Good morning" emails at like 2 in the afternoon their time and it was a disaster. I ended up having to manually fix each one and it took me until like midnight that night. So yeah, different platforms have different quirks that can mess with your schedule...

elliot_patel3mo ago

12 blog posts going out at 3am instead of 3pm? That's honestly my nightmare. @sarah_patel25 that timezone thing alone would make me switch platforms immediately.

vera5143mo ago

The timezone thing is honestly such a classic example of how little details in software can totally wreck your workflow. It reminds me of how people will buy a fancy smart home system but then realize their thermostat doesn't talk to their lights and they end up manually flipping switches anyway. We get so focused on the big features that we ignore the basic stuff that actually matters under pressure. I've noticed this pattern everywhere, not just with email schedulers. Like how a ride share app can have all the cool features but if it can't figure out where you actually are standing you're still stuck in the rain. So yeah, that four hours you saved with ConvertKit's automation is probably because they actually tested their product under real world stress instead of just adding shiny buttons.

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