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Went from zero lead gen to drowning in bad demos in 60 days
Our cybersecurity startup used to get maybe 5 demo requests a month, all qualified. Then we swapped our whitepaper gate for a free risk assessment tool in March. Now we get 40 demos a week, but 70% of them are from people who think we sell antivirus for home PCs. I spend half my day filtering out tire kickers. Has anyone else seen their lead quality collapse after switching to a free tool, and what did you change to fix it?
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kaih363d agoRising Star
That 70% stat hurts just reading it. Hang in there.
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