Spent $5k on a fancy booth at a big security conference and it was a total dud.

We had a prime spot at RSA, but all we got were tire-kickers and people grabbing our free pens. The leads were terrible, and the ROI was basically zero. Are these huge industry events even worth it anymore, or is the money better spent online?

2 comments

2 Comments

josepha328h ago

What were you hoping to get out of it? Just leads, or something else like brand stuff?

the_linda39m ago

Honestly josepha32, sometimes brand trust matters more than a quick lead.