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Remember when we just bought banner ads and called it a day?
Back in 2016, my team dropped $15k on a generic 'stop hackers' ad campaign that got zero leads. The week we switched to making a free phishing test tool for our site, our demo requests tripled. What's the biggest shift in your marketing that actually paid off?
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julia54913d ago
Switching from ads to free tools changed everything for us too!
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jennifer20413d ago
Totally agree with @julia549. Did you find that the free tool itself became a better sales pitch than any ad copy? We made a simple email security grader, and our sales team said prospects kept bringing it up in calls because they'd already trusted the result.
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