Honestly, I thought our webinar script was fine until a prospect said it sounded like a lecture

I was on a sales call with a CTO from a Chicago firm last week, and he mentioned he left our 'Securing the Cloud' webinar early because the tone felt like a college class. Tbh, that hit hard because we spent months on that content. Now I'm rethinking all our educational stuff to sound less like a textbook and more like a conversation. How do you make technical security topics feel less formal without losing the important details?

3 comments

3 Comments

shanelee1d ago

Try swapping out a few slides for quick screen shares of your own tools. It breaks up the lecture feel fast.

michael_coleman101d ago

Ngl, that "college class" feedback is brutal but super useful. We swapped out formal terms for stories about actual security mess-ups we've seen. Like, instead of "common attack vectors," we'd say "here's how a real company got their data grabbed last month." It keeps the facts but feels like you're just talking shop.

julia5491d ago

Okay but how many of those stories are just fear mongering though? Like yeah a company lost data, but was it actually a big deal for them? Sometimes these "mess-ups" get talked up way more than they matter in the real world. Feels like a lot of security stuff is just making people scared to click on anything.