Can we talk about how I wrote off content syndication as a scam until it actually worked?

I run marketing for a small cybersecurity firm in St. Louis. For two years I thought content syndication was just a way for those platforms to take our money and give us nothing. Then last quarter we gave it a shot with one of the smaller networks, not the big name ones. We spent $800 total on a three month trial. First month nothing. Second month we got two leads that turned into demos. Third month one of those demos closed at $12k. I was dead wrong about it being a total waste. Has anyone else had a surprise win with something they were sure wouldn't work?

3 comments

3 Comments

the_richard12d ago

That pattern shows up everywhere with marketing stuff. People write off anything that seems like a gimmick until they actually try it and see results.

adamr1412d ago

Pretty much how I feel about air fryers. Everyone swore they were a fad.

kaih3612d ago

@adamr14 brings up a good point about how we all have that one thing we dismissed. Curious about your targeting setup for that $800 trial though, did they let you pick specific industries or job titles, or was it more of a shotgun blast across their network?