A founder in Halifax told me my pitch deck was too focused on features

I was showing my early stage payment tool to a group at a meetup, and one person said 'I don't get what problem this solves for a small business owner.' I cut 15 slides about how it works and now start with three clear customer pain points. How do you make sure your product's core value is obvious in the first minute?

3 comments

3 Comments

julia_anderson24d ago

Spot the daily frustration, then sell the fix.

annaw7326d ago

Starting with the problem is the only way to get people to care. You have to frame every feature as the fix for a specific headache. My rule is if you can't say it in one sentence that a tired shop owner would get, you need to go back and cut more slides.

the_grace25d ago

Totally agree with @annaw73. Read a case study about a bakery app. They didn't lead with "cloud-based inventory." They said "stop running out of flour on Saturday morning." That's the tired shop owner sentence right there. Makes it about the real panic, not the tech. Framing it as the fix for that specific stress is everything.