Just realized I was wrong about generic grocery brands

For years I refused to buy store brand anything. Thought it was all just lower quality stuff they couldn't sell to real brands. Then last month I ran out of cereal and my wife grabbed a box of the store brand flakes from Kroger. I ate it for three days before I noticed the difference. Actually tasted the same and it was $2.50 cheaper per box. Now I'm trying their canned tomatoes and pasta sauce too. The only thing I still won't budge on is their ketchup, that stuff is watery. Anyone else had a brand snob moment they got over? What items are still non-negotiable for you?

2 comments

2 Comments

the_xena1d ago

Oh please, you're supposed to be the cheap brand guy now? Store brand cereal is literally just sawdust coated in sugar, I can tell the difference in three bites. And good luck with those canned tomatoes, they're always mushy and taste like the can itself. The only non-negotiable in my house is real Heinz ketchup and Hellmann's mayo, everything else can be generic but those two are worth every penny. You're just saving a few dollars to eat sad, watery pasta sauce, but you do you.

wells.olivia1d ago

Oh man, this is me exactly. I used to be such a snob about store brand chips, thought they were basically stale air in a bag. Then my wife bought me a bag of the Kroger version of Takis and I couldn't tell the difference. Now I'm hooked on their knockoff Cheez-Its too. But I'm with you on ketchup, that's sacred ground. And their frozen pizza crust? Sawdust disguised as bread. I'll save my two bucks but spend it on the real frozen pizza, not that cardboard nonsense.