Back in 2019 I had to pick between a steady retainer or chasing my own projects
A local agency offered me a 20 hour a week retainer for social media work, which felt safe. The other option was saying no and trying to build my own content strategy packages from scratch. I took the retainer, and it paid my rent for a year but also ate up all my creative energy. Looking back, I wish I'd used that time to build my own thing, even if it meant a leaner few months. Now I'm trying to shift back to my own services, but it's harder to find clients. Has anyone else gotten stuck in a comfy retainer that held them back?
That safety net becomes a cage real fast. It pays the bills but steals the time you need to build something better. Getting out is always harder than staying in.