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Just realized how much a single comment from a delivery driver changed my shop's look
About 8 years ago, I was setting up a big wedding arch display in our front window. A regular delivery guy, Mike, stopped and said, 'You know, that's pretty, but from the street it just looks like a green blob.' He was right. I started focusing on one bold color or flower type right up front so it pops from a distance. Does anyone else design their window displays with the sidewalk view in mind first?
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nina_campbell1h ago
Honestly, I think that sidewalk view is overrated. Most people see your shop online first anyway.
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