Let my social scheduler run on autopilot for 3 months in Chicago and paid for it hard.

Scheduled like 60 posts through Buffer without double checking the links and my entire November campaign sent people to a 404 page because the URL structure changed on our site and I didn't catch it until engagement dropped 40 percent anyone else had Buffer ghost you like that?

3 comments

3 Comments

jana_hart1811d ago

oh man that is brutal. i once scheduled an entire week of posts bragging about our new "special offer" without actually making the offer live on the site yet. like i sent people to a landing page that was literally just a stock photo of a lamp and the words "coming soon." felt like a real genius that day.

noaht1510d ago

The lamp stock photo really seals it. That is such a specific kind of pain where you know you messed up but you just have to watch the train wreck happen. I feel for you. A whole week of posts sending people to a random lamp picture is wild. At least nobody complained or it would have been way worse. Hope you guys got a good laugh out of it eventually.

hannahsingh11d ago

the lamp stock photo part got me. how long did it take for someone in your company to notice the page was busted? i helped a friend once with their site and we had a typo in the url so the whole offer just went to a 404 error. three days nobody said anything.