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I used to hype up threat stats without thinking, but a convo changed my mind
Our team always pushed marketing content with crazy high numbers on data breaches and attacks, thinking it made our security tools look essential. I believed bigger stats meant more clicks and leads, no big deal. Then, at a meetup, I chatted with a school IT guy who said our ads made his admin team freak out over risks that didn't even apply to them. They wasted budget on stuff they didn't need, just because we made everything sound urgent and scary. That talk showed me how our hype was causing real stress and bad buys for folks who couldn't sort through the noise. Now, I focus on clear, honest info about actual threats for different audiences. It's slower for leads, but feels way better and builds real trust. Marketing shouldn't trick people into buying fear.
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kellyjones5d ago
Marketing teams really out here convincing small businesses they need cyber command centers for basic stuff. Your friend's bakery story is peak that, buying a fancy network monitor instead of just updating their POS. It's like they're selling fear as a product, and people end up with expensive paperweights. Glad you're calling it out, lol.
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phoenix_grant345d ago
Yeah, the "wasted budget on stuff they didn't need" part hits home. My friend who runs a small bakery got spooked by all those alarmist ads and bought a super expensive network monitor. Turns out she just needed to update her point-of-sale software and use better passwords. She was pretty annoyed when she realized she'd been sold a solution for a problem she didn't really have.
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