I finally confirmed our phishing click rate was way lower than industry average

I was digging through our Q3 metrics yesterday and found out our click rate is under 3%, while the published average for our sector is over 15%. Has anyone else seen numbers that surprised them from their own data compared to what the reports claim?

2 comments

2 Comments

bettyroberts18d ago

Oh wow, that is a huge difference! I used to figure those industry averages were basically gospel because, you know, everyone says 15% is the standard. But seeing your 3% and then what James mentioned about self-reported metrics, it honestly makes me pause. Like maybe those big published numbers are from companies that only count the best case scenarios or they're from surveys where people round up. I bet a lot of it comes down to how you even define a click, like is a bot click counted or just a human one? Your data sounds way more realistic to me now, honestly.

jamesf4118d ago

I read a Gartner study that said self-reported metrics often skew higher than real data.