I compared vendor blogs vs customer stories for conversion rates

Ran a 6-month test for my company's cybersecurity product. Vendor blogs got us 47 leads but only 2 converted. Customer stories got 23 leads but 8 converted. The difference was trust. People don't care what you say about your own product. They want to hear how someone like them survived a breach using your tool. Has anyone else seen a bigger gap between these two content types?

2 comments

2 Comments

leo_fisher9d ago

survived a breach" sounds dramatic. Is it really that big a deal lol

drew_reed627d ago

Nah man, it's actually a pretty big deal. If you've never dealt with a data breach before it sounds dramatic but once your info gets leaked you'll get it real quick lol.