Back when I started, I thought our product's security features were the whole story.

I'd just list the technical specs in our case studies, like '256-bit encryption' and 'real-time threat detection'. Then a client in Chicago told me they bought because we explained how it would save their IT team 20 hours a week on manual alerts. That was about six months ago. Now I lead with the business outcome first, and the tech details are just the proof. Anyone else completely flip their content approach like that?

3 comments

3 Comments

kevin_west1mo ago

Wait, that was only six months ago?

michael_wright901mo ago

Honestly, watching the news cycle these days is like living in a time blender. Tbh my brain has fully given up on trying to sort events into a real timeline. Ngl I saw that headline and swore it happened during a different president's term. The passage of time just doesn't feel real anymore.

murphy.abby1mo ago

Feels like six years in internet time. Kevin West, you just made me realize my entire sense of time is broken.