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Back when I started, I thought our product's security features were the whole story.
I'd just list the technical specs in our case studies, like '256-bit encryption' and 'real-time threat detection'. Then a client in Chicago told me they bought because we explained how it would save their IT team 20 hours a week on manual alerts. That was about six months ago. Now I lead with the business outcome first, and the tech details are just the proof. Anyone else completely flip their content approach like that?
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kevin_west6mo ago
Wait, that was only six months ago?
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michael_wright906mo ago
Honestly, watching the news cycle these days is like living in a time blender. Tbh my brain has fully given up on trying to sort events into a real timeline. Ngl I saw that headline and swore it happened during a different president's term. The passage of time just doesn't feel real anymore.
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murphy.abby6mo ago
Feels like six years in internet time. Kevin West, you just made me realize my entire sense of time is broken.
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