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Just saw a demo at the Collision conference in Toronto that flipped my thinking on customer onboarding
I was at a small booth in the startup zone last week, and this Montreal based company, FlowFi, was showing their new tool. They had a live dashboard showing how they cut sign up time from 8 minutes to under 90 seconds for a small business loan product. The key was they auto filled a ton of data by linking to a business's bank account with one click, with clear permission. I always thought that step had to be manual for security reasons. Has anyone else here tried integrating something similar, or is the compliance headache still too big?
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milesbailey7mo ago
Sounds like we all got the same legal playbook as @diana_murphy. My team built a "quick" link that needed three separate password checks. It was so secure even I couldn't get through it half the time. We ended up just making the manual form bigger.
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the_joseph7mo ago
That part about auto filling data from a bank link. Yeah, that's the future, but man, the road to get there is rough. We tried a soft launch with a similar feature last year. The legal review alone took months. They made us add like five extra confirmation screens that just scared users off. Ended up killing it because the drop off was worse than the old manual form. Felt like we solved one problem and made a bigger one.
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diana_murphy7mo ago
Tell me about it. We had to add a screen explaining data encryption in detail, like three paragraphs of scary legal words. Then another pop-up asking if they were sure, then a loading bar that took forever. By the end it felt like applying for a mortgage, not linking an account. Totally killed the whole point of making it easy.
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