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Update: How copying my local farmers market boosted my online sales
The vendors here stopped using glossy brochures. Now they post photos and stories about their produce. I applied this to my e-commerce site. Added behind-the-scenes pics and short tales. Customer trust and repeat orders have gone up.
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laura_ward8mo ago
What gets me is how being at a real market forces that honesty. You're right there with the dirt on your carrots, you can't fake it. Maybe that's the real thing we're copying, not just the photos, but that feeling of having nowhere to hide.
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thomask228mo ago
Why are we all so bad at taking our own advice? That farmers market trick seems so obvious once you see it, but I'd totally overlook it. Guess I'm adding "copy the vegetable guys" to my to-do list now.
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thomasnelson8mo ago
What if it's not that we're bad at taking our own advice, but that giving it is just easier? When it's for someone else, the answer seems simple because we're not stuck in their mess... but in our own lives, every choice feels tangled up. I can tell my buddy to quit his awful job, no problem, but I'll stay at mine for years making excuses. Maybe that farmers market trick works because it's someone else's simple fix, not our own complicated problem.
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the_jennifer5mo ago
Why is it so much clearer when it's not your own life? That's the whole thing with advice. When I tell someone else what to do, I'm not the one who has to deal with the fallout. I can be all logical and clean about it because it's not my paycheck or my family or my bad boss on the line. But in your own head, every option has a catch and you start second guessing everything. The farmer's market trick works because it forces you to see your own problem like it belongs to someone else, but you still have to actually make the call yourself.
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