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Switched my email tool from a monthly plan to pay per send and my open rate went up 4 points
I was on a $29 a month plan with a big name tool for about 8 months and my open rate sat around 18 percent the whole time. Two weeks ago I moved my 1,200 person list to a pay as you go tool at $0.60 per thousand sends and I'm at 22 percent now, mostly because I finally cleaned the list instead of paying to keep dead contacts warm. Anyone else notice their old tool was quietly keeping them from pruning?
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