Stop obsessing over click-through rate, it's killing good campaigns

Everyone in here keeps bragging about 5% CTRs but I've seen three campaigns this month in Denver with a 1.8% CTR that doubled their actual sales. The algorithm loves high CTR so it sends you junk traffic, meanwhile your conversion tracking is fine but nobody checks it. Has anyone else watched a low-CTR ad outperform a high one, or am I the only one paying attention to the bottom line?

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