Shoutout to that $300 keyword research tool I barely use anymore

I dropped $300 on a fancy keyword tool back in 2017 and it felt like a lifesaver for finding low competition terms, but now I mostly just use Google's free suggestions and a spreadsheet. Anyone else feel like the expensive stuff becomes less necessary over time?

2 comments

2 Comments

the_jessica10d ago

Bought a $500 course on Facebook ads back in 2018. Used it maybe three times. Now I just look at what my competitors are doing and call it a day. These tools feel like gym memberships. Great idea at first, then you're just paying for guilt.

dixon.iris10d ago

Wait, is that really how most small businesses run their ads? I always figured the big players had some secret sauce or expensive tool giving them an edge.