Question about that guy who told me to ditch my email automation tool

Last year a marketer named Dan at a meetup in Austin told me to stop using Mailchimp and switch to a manual send system for my list of 800 subscribers. I thought he was crazy because automation saves time, right? But after 6 months I actually saw open rates jump from 22% to 38% because each email felt more personal. Has anyone else tested going back to basic human touches over tools?

3 comments

3 Comments

the_emery9d ago

People get so caught up in efficiency they forget that real connection takes effort. Seen this same thing with a coffee shop near me that started taking orders through an app - faster lines but the regulars stopped coming because they missed the barista remembering their name. Sometimes the slow way is actually the better way because it forces you to be present. Your open rates prove that.

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thompson.reese9d ago

Funny how that works, the same thing is happening with grocery stores. The self checkout lanes are faster but nobody asks how your day is going or notices when you haven't been in for a while. We traded little moments of humanity for saving maybe 90 seconds.

bettyroberts9d agoTop Commenter

Betty the checker at our local market knows what dog food I buy and when my cat died.