I thought UTM tags were overkill until I watched our lead report go from 200 junk rows to 40 real ones | Digital Marketing Tools

River Allen · 2026-10-19T08:05:03.460649+00:00

Six weeks ago I almost skipped tagging a $400 Facebook campaign because it felt like extra steps, and now half our "direct traffic" finally has a name attached to it. Anyone else find that one small tagging habit cleaned up more of their reporting than any paid tool did?

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I thought UTM tags were overkill until I watched our lead report go from 200 junk rows to 40 real ones | Digital Marketing Tools - Babble Community