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Can we talk about how everyone misuses heat mapping tools?
I keep seeing people post screenshots where they cram 50 different CTAs into one page section because the heat map shows some clicks there. That's not how it works, you're just confusing your visitors. Has anyone else had to explain to a client why their hot spot isn't a shopping list?
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the_thea11d ago
The free shipping thing is a reach but honestly some clients just want to use heat maps as a gold mine.
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burns.jenny11d ago
Honestly, the best thing I did was step back from the heat map itself and look at the page as a whole. Started asking clients, "What action do you actually want people to take here?" instead of just adding buttons everywhere. That helped us focus on one main thing and let the heat map show us if that one thing was working. Once they saw the drop in confusion and better numbers, they realized less really is more.
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taylor.sean12d ago
Oh man, this hits way too close to home. I once had a client demand we add a "click here for free shipping" button right over their hero image because their heat map showed a tiny warm spot there - they literally wanted to bury their value prop under a sales pitch. It drives me nuts when people treat heat maps like a shopping list instead of a tool to understand what's already catching attention.
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