The false urgency in threat intel marketing is hurting us all
I was at a vendor webinar last week and the speaker kept saying if you don't buy their feed within 30 days, you're basically inviting a breach. That rubbed me wrong. Most SMBs I work with don't need real-time IOC feeds, they need solid patching and basic email filtering. Pushing that fear into marketing just makes buyers numb to actual warnings. Has anyone else noticed the panic-driven copy getting worse in the last year or so?