11
That stat about demo fatigue just hit me sideways
I was prepping a webinar deck for a client in the finance vertical and stumbled on a 2024 survey from some analyst firm saying 78% of buyers now skip vendor demos entirely during evaluation. Found it buried in a trade press article, not even in their own marketing. That number shocked me because we still build our whole campaign funnel around booking demo slots, like it's 2019. Has anyone else shifted their content strategy to target the people who never raise their hand for the demo?
0 comments
Log in to join the discussion
Log In0 Comments
No comments yet
Be the first to share your thoughts on this discussion.