Rant: every vendor deck I sit through puts the compliance badge before the pain point | Cybersecurity Marketing

Nora King · 2026-10-19T07:05:03.767614+00:00

I sat through four partner pitches in Austin last week and three of them opened with a SOC 2 slide before they even named the problem they solve. Buyers in security care about the risk they wake up thinking about, not your certificate wall, and I know this because our own click-through rate on badge-first emails sits under 1 percent while the ones leading with a real incident story pull closer to 6. Has anyone gotten a VP to sign off on cutting the compliance slide from the top of the deck?

Babble Community

Loading…

Rant: every vendor deck I sit through puts the compliance badge before the pain point | Cybersecurity Marketing - Babble Community