Can we talk about how splitting our security blog into two buyer-stage buckets doubled demo requests in 6 weeks? | Cybersecurity Marketing

Jason Foster · 2026-10-18T23:40:03.273283+00:00

We were writing 4 posts a month for CISOs and got 11 demo requests in March, then moved half the posts to plain-English "what is X" stuff for IT managers and hit 24 in May, and I'm wondering if anyone else has seen that split actually pay off or if it was just a fluke.

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Can we talk about how splitting our security blog into two buyer-stage buckets doubled demo requests in 6 weeks? | Cybersecurity Marketing - Babble Community