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Another Canadian fintech pitch deck full of US market stats, why do we keep doing this?
Saw a deck from a Toronto startup last week at a demo day, and literally every single market size number was from the US. They were pitching a payroll product for small businesses here, but their TAM slide quoted American employer counts. It drives me nuts because our regulations are completely different, like the processing times and the tax remittance rules alone change the whole product build. I asked the founder about it after, and he said investors prefer the bigger numbers. But we're in a Canadian fintech community, so why are we pretending our market doesn't exist? Has anyone else seen this happen at pitch events or in other funding rounds?
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