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I thought 'micro-influencers' were a waste of time for my small shop
I run a small outdoor gear store in Boise and always thought you needed big names to get real sales. Last fall, I gave a local hiking blogger with 8,000 followers a free jacket, thinking nothing would happen. In the next 30 days, we got 47 direct sales from her link and a 15% bump in foot traffic she mentioned us to. The numbers were small but real, and the customers kept coming back. It convinced me that a small, loyal audience can be way better than a huge, vague one. Has anyone else seen a good return from working with smaller creators in a specific niche?
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dianahayes6mo ago
Actually, it was 47 sales from her LINK. The foot traffic bump was a separate thing she helped with. But yeah, that focused audience is pure gold.
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sarah_patel256mo ago
Wait, you got 47 sales from just one free jacket? That's wild (and honestly way better than I would have guessed). It really shows how a local person's word can mean more than some celebrity ad.
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felix_black6mo ago
Oh man, I read a whole thing about this. It said people trust a regular person's opinion way more than some random ad. Makes total sense now.
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