Hot take: posting every day on social media is killing small businesses, not growing them
Everyone in growth circles keeps pushing the daily posting grind, but I tracked our shop's numbers in Denver for 5 months and the weeks we posted twice instead of daily brought in 40% more leads. The daily stuff just made us look desperate and burned out my one person who handles it. Our best month was March when we posted 9 times total, all longer how-to videos. Am I wrong here, or has anyone else seen quieter accounts pull better results?