Appreciation post: I finally tried a simple email sequence after doubting it for months

I was sure automated emails were just spam, but a basic 3-part welcome series for new signups boosted our repeat visits by 15% in a quarter. What's one small automation that actually worked for your business?

3 comments

3 Comments

smith.anna3d ago

Isn't it funny how we push back on the simple stuff? I see this all the time with my friends who run small shops, they'll avoid setting up a basic text alert for appointments because it feels too robotic. But then they're stuck on the phone all day. That small automation you did is the perfect example of getting time back. It's like we're scared to let the system handle the small talk so we can do the real work.

gavinwells3d ago

But is a few extra phone calls really that big a deal?

susan_wright343d ago

You know that book about atomic habits? It talks about how small things add up. A few calls a day is like 20 minutes, but over a year that's a whole work week wasted. It's not about the single call, it's about the pattern that eats your time.