Plus an agency brings fresh ideas. When you're in-house you sometimes get tunnel vision and your ads start looking repetitive.

Mulberry Street's transformation from a gnome convention to three solar lights is genuinely baffling to me. I walked past there last week and half-expected to see at least a dozen ceramic animals holding tiny protest signs. It feels like everyone suddenly decided that less is more, but I can't shake the suspicion that there's a secret neighborhood committee enforcing this. Maybe we're all just exhausted from the visual noise, or perhaps flamingo maintenance is the new frontier of adult burnout.