Actually, I felt the same way for a long time. Seeing it from the customer's side made me get it though. Sometimes a simple, tough finish is just what their home needs.
You ever have a buddy who totally changes his tune on something? My friend Mike used to swear by these crazy complex countertops for his remodels, then he did a house for a retired couple who just wanted something they could set a hot pan on without thinking twice. He went with a simple laminate that looked good but was tough as nails. They were thrilled, and now he's always telling people @hugothompson is right about what works for real life. It's funny how seeing it from the other side can just click like that lol.