Ditched Hootsuite for Buffer and my engagement went up 22%

I used Hootsuite for like 3 years because that's what everyone recommended. But I kept noticing my posts felt dead, barely any comments or shares. Finally switched to Buffer in March after a friend at a Denver meetup told me their scheduling is simpler. Now I manually schedule each platform at different times instead of blasting everything at once. Buffer's analytics showed me my best posting window is actually 6pm on Thursdays, not 9am like I assumed. The interface is cleaner and I don't waste time fighting with broken auto-posting anymore. Has anyone else seen better results after ditching the big name tools for something smaller?

2 comments

2 Comments

susan6495d ago

omg YES I had almost the same thing happen but with Later instead of Buffer. I was using Hootsuite for my little vintage shop account and honestly I think their interface just got too bloated over the years. I started noticing my Instagram posts would randomly fail to publish and I'd have to redo them manually anyway. That was the final straw for me. I switched to Later around February and suddenly my stories were getting way more replies because I could actually see which hashtags were working in their analytics dashboard. The difference was night and day, I went from like 3 saves per post to like 15 on average. Sometimes you really don't know what you're missing until you try something made for smaller accounts.

jake9865d ago

Wonder if the algorithm punishes you for missed scheduled posts too.