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Appreciation post: heatmaps showed me people never scroll past my pricing section
Ran a free heatmap tool on my site for 2 weeks and saw 78% of visitors bail at the exact same spot on my pricing page. Turns out my CTA was sitting 400 pixels below where everyone dropped off, and moving it up doubled my demo requests. Anyone else caught a dumb layout problem like this with a heatmap?
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oliver_rodriguez561mo ago
Wait, 400 pixels is a huge gap. That means most people literally never even saw your button, which is kind of wild when you think about it. Crazy how one small layout tweak like that can double your demo requests.
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