My little newsletter crossed 500 subscribers and the weird part was what got me there
I send a short email every Friday about hiring for small shops. Six months ago I had 40 readers, mostly friends and old coworkers. Last week I crossed 500, and almost 60 of those new signups came from one post I wrote about how I screen job applicants with a paid 20 minute trial task. The post took me 15 minutes to write while I was waiting for my coffee. I thought the good stuff would be my long how-to guides, but the quick personal story is what spread. What random thing ended up bringing people to your list or your store?