I finally counted my no-shows for a year and the number was 27, way higher than I guessed
Everyone in this trade likes to say no-shows are just part of the job, and I used to nod along. Then I started writing a tally mark on the back of my appointment book every time a guy didn't show, just to see. I run a two chair shop in Akron and from last March to this March I counted 27 no-shows. I honestly would have guessed maybe 8. That gap is the part that bugs me, because it means I was losing money I never even noticed losing. One Saturday I had three empty chairs in a row, and I sat there trimming my own nails like a fool. I get that folks have emergencies, but 27 is not emergencies, that is a habit. So my unpopular take is that charging a deposit is not rude, it is just math. Any of you run deposits in a small shop, and did it scare off the good regulars or just the flaky ones?
The tally mark thing is smart because memory lies about stuff like this. My question is what did the 27 actually cost you in real numbers, because a no-show is not just one lost cut, it is the gap in the day you could not fill plus the walk-in you turned away for that slot. Did you go back through and add up the price of those 27 cuts, or just count heads? Because I bet the dollar figure is what would make the deposit case for you, not the number itself.