Showerthought: A regular at my old shop in Buffalo said my sourdough was 'too perfect' and lacked soul.

He told me, 'Your crumb is textbook, but it doesn't taste like your hands made it,' which honestly threw me. Has a customer ever given you feedback that made you rethink your whole approach?

3 comments

3 Comments

carr.sarah25d ago

That's actually a really deep compliment in a weird way. He wasn't saying your bread was bad, he was saying it felt like a machine made it, not a person. It's about the tiny imperfections that prove a human was involved. Maybe he missed seeing a slightly uneven score or a little variation in the crust. It's like the difference between a perfect printed font and someone's actual handwriting.

coleman.gray25d ago

Ever notice how perfect things feel cold?

jones.nancy24d ago

Oh wow, I never thought about it like that before. You're totally right, @carr.sarah. I used to get so mad if my stuff wasn't perfect, but that's what makes it feel real.